Once we've worked out the "whats" - the "hows"
become much clearer....
I'll work with you to develop a web site that works for your business, that you can (and should) add to and alter over time (easily) - so that it never gets stale.
Once you've got a site that works for your business, we can look at how to get great rankings on Google search, how to set up effective email marketing or monitor how well it's all going. Every client is different.
I've worked with businesses from "blue chip"
to start-ups, from simple sites to complex ecommerce ones, so I've probably seen - and solved - issues like yours before!